NSG

NSG isn’t just a name; it’s a statement in motion. What began as No Sleep Gang later became Non-Stop Grinding, and today stands for Never Stop Growing. Blending afrobeats, dancehall and UK rap, NSG have crafted a sound that feels both local and global, deeply rooted in diasporic rhythms yet unmistakably British. With longtime producer JAE5 in their corner, they’ve steadily built one of the most exciting catalogues in the scene.

Tracks like ‘Options’ (feat. Tion Wayne), ‘OT Bop’ and ‘Ourself’ have cemented their place as chart mainstays, festival favourites and genre leaders. A six-member unit made up of Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz, they operate with a collective energy that’s hard to contain.